Privacy Policy

Last updated: [DATE]

This policy explains how WOWBricks ("we", "us", "our") collects, uses, and protects your personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We are the data controller for the personal data described below.

1. Data we collect

• Email address — only if you sign up for a price alert on a specific LEGO set.
• Usage data — pages visited, approximate location (from IP), device/browser type, referring site, collected via analytics and used in aggregate to understand traffic and improve the Site.
• Cookies — see our Cookie Policy for full details, including affiliate-tracking cookies used by our affiliate networks.

2. Why we collect it (lawful basis)

• Price alerts — processed on the basis of your consent, given when you sign up. You can withdraw consent at any time.
• Analytics — processed on the basis of our legitimate interest in understanding and improving the Site, or consent where required for non-essential cookies (see Cookie Policy).
• Affiliate tracking — necessary to fulfil our contracts with affiliate networks and to be paid commission for referred sales.

3. Who we share data with

We do not sell your personal data. We may share limited data with:

• Email delivery providers, to send price alerts you've signed up for.
• Analytics providers, to understand aggregate Site usage.
• Affiliate networks (e.g. Awin, Rakuten Advertising, Amazon Associates UK), via tracking cookies/parameters when you click a retailer link, so that a purchase can be attributed correctly.
• Authorities, where required by law.

4. How long we keep data

Price alert email addresses are kept until you unsubscribe or the alert is deleted. Analytics data is retained only in aggregate or anonymised form beyond [12/24] months.

5. Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Ask us to correct inaccurate data
• Ask us to delete your data ("right to be forgotten")
• Object to or restrict certain processing
• Withdraw consent at any time (e.g. unsubscribe from alerts)
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

To exercise any of these rights, contact us at [CONTACT EMAIL].

6. Children

The Site is not directed at children under 13, and we do not knowingly collect personal data from children.

7. Changes to this policy

We may update this policy from time to time; the "last updated" date above will reflect the latest revision.

8. Contact

Data protection queries: [CONTACT EMAIL].